Gogo’s Crazybones

Briefing

Design a new character for the Gogo’s Crazybones range of collectible action figures.

Approach

Immersion – Observation in the school environment and the normal daily school routine.
Inspiration – Participatory research sessions with all pupils to understand excitement drivers, preferences and dislike.

Insight

While general preferences in colour and theme could be identified, the most powerful insight was that a great character design came with an engaging story, making the action figure more than just the physical item.